PENGARUH PROGRAM TAYANGAN WONDERFOOD NET. TV TERHADAP PERILAKU WARGA DALAM MENJAGA KESEHATAN (Survei Pada Warga Pondok Blimbing RT 03 RW 04 Jurangmangu Barat, Pondok Aren, Tangerang Selatan)

Abstract

Wonderfood program on NET TV is a program that gives information about health and healthy life style and presents the expert according to their experties. Based on that, this researchis is aim to find out does Wonderfood program on NET TV encouraging people in maintain health and how big does the influence of Wonderfood program to people’s behaviour in maintain health. This research is using positivism paradigm, using quantitative approach and using explanative survey method. The theory that is used for this research is S-O-R (Stimulus-Organism-Response) theory. The amount of the population is 275 people. The researcher using sample who are over 18 years old, so the amount of the population is decreasing into 175 people. The researcher using Slovin formula to count the sample of the population who are over 18 years old with the error rate is 5%, from that the amount of population is decreasing into 122 people. The researcher using probability sample technique which is simple random sampling. The researcher collecting data by spreading the questionnaire. The result of this research is based on the coefficient correlation between two variables which are 0,637 and showing that there is an influence is strong. The result shows that Alternative Hypothesis (Ha2) is accepted which means there is strong relationship between Wonderfood television program on NET TV to people’s behaviour in maintain health. Based on R Square score or coefficient of determination of 0,406 or 40,6%. So it can be concluded that the influence variable of this research is 40,6% and the rest, which is 59,4% is another variable that is not being included in this research.