PENGARUH PROGRAM TAKE ME OUT INDONESIA DI ANTV TERHADAP MINAT MENONTON (Studi Eksplanatif Pada Mahasiswa Fakultas Ilmu Komunikasi Kelas Eksekutif Angkatan 2016 Universitas Budi Luhur, Jakarta)

Abstract

This research aims to find out if there is influence between Take Me Out Indonesia program in the ANTV of student watching interest Faculty of Communication Class Executive Force 2016 Budi Luhur University, Jakarta and to find out how big influence between Take Me Out Indonesia program in the ANTV of student watching interest Faculty of Communication Class Executive Force 2016 Budi Luhur University, Jakarta. This research is using positivism paradigm. The approach that been used in this research is explanative survey method which tended associative. Amount the population of 631 respondents and the sample using formula slovin to 245 of respondents. This research used S-O-R theory. And for data collecting technique, used two type of techniques, they are primer by giving questionnaire, and secondary though medias such as literature which is related this research. The result of this research show that influence Take Me Out Indonesia in the ANTV of interest watching is only 19,7% and 80,3% influenced by other variable. Researcher did hypothesis test with significant result in correlation table that excisted in column sig.(2-tailed) about 0,000 and alpha about 0,05 so 0,05 > 0,000 level of significant. It meaned, that there is an influence between both variables. That the result is significant. And for model summary tabel towards R value about 0,444 Then the correlation coefficient relationship is classified into medium level relation, and it concluded that Ho2 refused so alternative Ha2 accepted. It meaned that there is an influence Take Me Out Indonesia Program in the ANTV of interest watching (Study Eksplanatif On Student Faculty of Communication Class Executive Force 2016 Budi Luhur University, Jakarta)