Main Article Content
This study aims to find out how the producer strategy in maintaining Semangat Pagi Indonesia on TVRI. The research question asked is how the producer strategy in maintaining the program Semangat Pagi Indonesia. This research uses a qualitative method with a descriptive approach. The research subjects are Producer as Key Informant, Producer Assistant as Informant 1, and editor as Informant 2. While the object of this research is the strategy of the program producer Semangat Pagi Indonesia. Data collection was obtained through in-depth interviews and observation. The theory used is the Peter K. Pringle Program Production Strategy. The results of this study are how producers maintain programs starting with the stages of program planning, program production and purchasing, program execution, and monitoring and evaluation.