PERAN PUBLIC RELATIONS VINSKI REGENERATIVE CENTRE DALAM MEMPERTAHANKAN REPUTASI MELALUI PROGRAM “CELLTECH STEMCELL CENTRE”

Abstract

The aim of this research is to find out the role of Vinski Regenerative Center Public Relations in maintaining reputation through the "Celltech Stemcell Centre" program. The problem of the study is how the role of Vinski Regenerative Centre Public Relations in maintaining its reputation through the "Celltech Stemcell Centre" program. This research used the theory of Role Concept by Dozier and Broom. The subject of this research is key informants and informants. The object of this research is the role of Public Relations Vinski Regenerative Centre in maintaining its reputation through the "Celltech Stemcell Centre" program. The paradigm used is post-positivism. The data collection methods used were interviews, and observations, and obtained literature studies from sources such as books, websites, documents and others. The results of the study showed that the role played by public relations at the Vinski Regenerative Centre was in accordance with the concept of Dozier & Broom role in maintaining reputation through the "Celltech Stemcell Centre" program. Theoretical suggestion n is Dozier & Broom's Role Concept Theory that researchers use in this research is expected to be a reference material for other researchers and a comparison theory with other Dozier & Broom Role Concept theories and is expected to apply the concepts of Expert Advisors, Communication Facilitators, Problem Solving Facilitator, and Communications Technician. Furthermore, this research is expected to be continued into better research.