PENGARUH MEDIA SOSIAL INSTAGRAM AMELIAELLE TERHADAP GAYA BUSANA HIJAB SISWI SMA ISLAM TERPADU ASY-SYUKRIYYAH, TANGERANG

Abstract

nstagram media is currently also widely used by online boutiques, one of which is an account Ameliaelle Instagram. Since 3 years ago, her feed Instagram always displays a picture of herself with the style of hijab clothes and also the goods commonly used. Not infrequently also ameliaelle di-endorse various products. This is what spurred the youth to follow Ameliaell's hijab fashion style. The theory used to predict this research is Stimulus Response Organism (S-O-R). The research method used is quantitative-explanative with positivistic paradigm approach. The subjects of the research were the students of Asy-Asyukriyyah Integrated Islamic Senior High School, Tangerang, which amounted to 104 people, which was then minimized by sampling technique through Slovin calculation technique, to obtain 51 samples. Then the data collected by questionnaires to respondents and analyzed quantitatively and interpreted to obtain a picture of the observed variables. After that, hypothesis testing is done by using linear regression technique which shows that the use of social media of Instagram has contribution of 40,6% in effort to fashion hijab style of Islamic Senior High School Isy-Asyukriyyah, Tangerang. The remaining 59.4% formed as a result of the influence of several other factors outside of this research, including the influence of the environment, the influence of parents and family, the influence of other advertising media, and so forth. This result is in line with the correlation value of (0,637) between variable X (Social Media Instagram) with variable Y (Hijab Fashion Style), which explains the value of strong relationship and positive relationship direction.