STRATEGI KOMUNIKASI PEMERINTAH KOTA TANGERANG DALAM MENYAMPAIKAN INFORMASI KEPADA MASYARAKAT MELALUI APLIKASI TANGERANG LIVE

Abstract

The delivery of information to the public today requires the support of technology and appropriate communication strategy measures so that the implementation of communication becomes more directed. This encourages the need for research to explain the communication strategies used in conveying information to the public. The problem of this research is how the tangerang city government's community strategy in conveying information to the public through the Tangerang LIVE Application. This research uses qualitative descriptive research methods. The key informant in this study is an employee of the Tangerang City Government section of the KomInfo Office. While the informant is the people of Tangerang City as users of Tangerang LIVE Application. Data collection is obtained based on interview results, observations, and documentation. The results of the study showed that the communication strategy in conveying information through the Tangerang LIVE Application conducted by the Tangerang City Government included Flatter (Tuesday Visit), Exhibition, and Through forums in collaboration with the Village or Subdistrict. The conclusion of this study is that the communication strategy carried out by the Tangerang City Government through its programs has largely been effective because the users of tangerang live application are increasing and the public is satisfied with the features in the Tangerang LIVE application.