PERANCANGAN ULANG IDENTITAS VISUAL (LOGO) CAIFE BAILE

Abstract

This visual identity redesign aims to recreate the old Caife Baile's identity to the new identity. From the results of the interview with the owner of Caife Baile, the owner wants to change his old logo because it was created without considering the visual identity and wants the new logo to be able to represent and describe the product or characteristic that sets their Baileys Coffee apart from other milk coffee beverages that are springing up in Indonesia, one of them the owner wants the products sold by Caife Baile to be seen as homemade Irish coffee that simple but high quality, the coffee milk with Bailey's taste with an aftertaste sweet, creamy and not burning, as it is alcohol-free. In redesigning this logo, the designer used a collection of data technique obtained through interviews and observations made by the owner of Caife Baile. In redesigning this logo, the designer used a collection of data technique obtained through interviews and observations made by the owner of Caife Baile, with the aim of obtaining data about the Caife Baile itself and seeking identity to aid in the process of redesigning the logo. The designer got a brief from owners who wanted this logo redesign to represent and describe the products sold by Caife Baile, as well as some mandatory from owners who wanted this logo redesign to look simpler and more elegant. On the brief also makes references and plans for creative concepts and technical concepts in the design process that determine what type of logo the creator will create so that it can be used as a new identity for Caife Baile. Logo created by the designer which has been approved then applied to various media that can support promotions such as packaging, tote bags, and desk events.