PERANCANGAN MOTION GRAPHICS SEBAGAI MEDIA KAMPANYE PENCEGAHAN ANEMIA PADA REMAJA PUTRI

Abstract

Anemia is a condition in which the number of red blood cells is insufficient for the body's needs. This anemia is the most common form of anemia in the world, especially in developing countries. In 2018, there were 32% of adolescents in Indonesia who experienced anemia. This means that there are approximately 7.5 million Indonesian adolescents who are at risk for experiencing barriers to growth and development, cognitive abilities and are susceptible to infectious diseases. The creation of this work aims to increase awareness of health so that young women can prevent anemia as early as possible through an attractive digital campaign. The formulation of the idea of creating this work is that the creator wants to provide education to young women about the importance of knowing the symptoms of anemia and preventing anemia which is packaged in the form of a motion graphic video. The method of creating this work is done by collecting data through interviews and observations, literature studies.