PERANCANGAN LOGO SEBAGAI IDENTITAS VISUAL PADA ILALANG CRAFT

Abstract

This visual identity design aims to create a visual identity for Ilalang Craft to get an image in the creative field, namely knitting shoes. In this case the author makes: "Designing a Logo as a Visual Identity at Ilalang Craft" to summarize all existing visions and missions into one visual identity, which is a logo. The logo will make Ilalang Craft a differentiator from competitors engaged in the same field. In designing the logo, the designer uses data collection techniques in the form of interviews with Ilalang Craft owners and briefs which are also delivered directly by the owners and business actors of Ilalang Craft. The brief contains many things about what designers need in the logo design process. The brief is also a reference in determining what the logo looks like so that it is worthy of being used as a visual identity for Ilalang Craft, as well as planning creative concepts and technical concepts in the design process. The final result in the form of a logo, the designer will apply to several collateral media, such as: business cards, letterhead, packaging, and others. To emphasize that the logo is suitable for various media applications.