PENGARUH TAYANGAN DETEKTIF RASA DI TRANS7 TERHADAP PEMENUHAN INFORMASI TEMPAT-TEMPAT KULINER (Study Eksplanatif Pada Komunitas Jalan Sutra Jakarta Selatan)

Abstract

Detective Rasa is the merger information to curb culinary interesting about the introduction of food typical in the are. In the footage this also told uniqueness a city , starting from history , architecture to their culture , not simply tell just bearers this event are always giving each version of assessment team detective a taste for every restaurant. This research aims to understand how big the influence of Detective Rasa in trans7 ( x ) measured with elements of success of the program on the fulfillment of information culinary places ( study eksplanatif on a community the silk road south jakarta ) measure it with the theory of uses and gratification , and there were hypothesis research. The theory that is used is uses and gratification by the use of a quantitative approach , positivism paradigm , research methodology eksplanatif study by collecting data is collected through the distribution of the questionnaire , the sample technique by using nonprobability techniques of sampling , namely the sampling method of aksidental. A population of 784 respondents and the sample using slovin formulas be 265 respondents with the level of errors in 5 percent. Statistical tests used is correlation product moment, linear regression simple, the coefficients determined and use the hypothesis that is test anova mixed with use spss 19.0. Researchers used regression test that can respond to the hypothesis existing. From the test regressions, through model summary r count obtain of 0,606 and also shows the r square or coefficient determination of 0,367 that when in presentation be 36,7%. Can be concluded Ho were rejected and alternative hypotheses Ha accepted, that means is the strong between variable of Detective Rasa in trans7 on the fulfillment of information places culinary ( study eksplanatif on a community the silk road south jakarta ), of 36,7 % and the rest 63.3 % is other variables that arent pursuing in this research.