REPRESENTASI BODY SHAMING DALAM FILM IMPERFECT (Analisis semiotika Roland Barthes)

Abstract

The Imperfect film discusses social issues that occur in society about how body shaming is considered normal without thinking about one's feelings. Body shaming is related to body image, which is about beauty standards where in the general 'image' it seems as if it has been set. This film tells the story of a woman named Rara who is always a victim of body shaming around her. Having a fat body, tan skin and thick curly hair makes Rara considered unsightly. Rara is required to change her body shape according to the beauty standards that develop in her environment. Although Rara has a brilliant brain, it is not enough to be accepted in her environment. This study uses the theory of semiotic analysis of Roland Barthes. The paradigm of this research is constructivism. This study uses a qualitative research method with a descriptive analysis approach. Data collection was obtained through two sources, primary data and secondary data. The results of this study, based on Roland Barthes' semiotic analysis, namely denotation, connotation, and myth in the Imperfect film. There is a verbal representation of body shaming (speech) which is characterized by fat shaming, skin color, body shape and size of shaming. Meanwhile, non-verbal body shaming (action) is characterized by gestures, facial expressions, intonations, and acts of body shaming through social media (cyberbullying). The beautiful meaning of a woman's body that is presented in the Imperfect film forms a reality of how the standard of beauty in society's view, the existing beauty standard is one of the causes of body shaming. This is inseparable from the existence of patriarchal culture, postcolonialism, and the role of the mass media in constructing the concept of beauty through advertising.