PERAN DINAS KOMUNIKASI DAN INFORMATIKA PEMERINTAH KOTA TANGERANG DALAM MENSOSIALISASIKAN PROGRAM APLIKASI “TANGERANG LIVE”

Abstract

This study discusses the role of the Tangerang City Government's Office of Communication and Informatics in Socializing the Tangerang Live Application Program. Research objectives to determine the role of the Office of Communication and Information. Problem formulation of how the Role of the Office of Communication and Information of the Tangerang City Government in Socializing the Tangerang Live Application Program. The research method used in this research is descriptive qualitative. The concept used is P.E.N.C.I.L.S from Thomas L Harris. The subject of this research is the Office of Communication and Information of the Tangerang City Government. Object of Research The Role of the Office of Communication and Information in promoting the Tangerang Live Application Program. The results of this research in socializing the Tangerang Application Program in the PENCILS concept are Publications, Events, News, Community Involvement, Lobbying, Social Responsibility to conduct socialization through social media instagram @kominfo_tng, Twitter Tangerang City Government, Facebook Communication and Informatics Office and the official website www. diskominfo.tangerang.go.id, as for through print media such as pamphlets and brochures, livemagz placed in strategic locations such as Soekarno-Hatta International Airport, hotels in Tangerang, socializing to the general public through door to door, socializing to schools or universities in tangerang city, and holding events in tangerang city. which aims that the City of Tangerang has a Tangerang Live Application program, so that it attracts people who want to download the Tangerang Live application.