PERAN HUBUNGAN MASYARAKAT (HUMAS) KEMENTERIAN KOMUNIKASI DAN INFORMATIKA DALAM MENSOSIALISASIKAN PROGRAM LAYANAN ADUAN KONTEN

Abstract

The Ministry of Communication and Information of the Republic of Indonesia is a ministry within the Government of Indonesia in charge of the ministry of communication and information technology. The government through the ministry of communication and information technology makes the Content Complaint program based on the ITE Constitution. Content complaint is a channel for public complaints, created to provide facilities to the public to report negative content on the internet that can be troubling for further handling and blocking occurs. Public Relations place as an important part in the organization, Public Relations in general become a communication link between the organization to the public through ongoing programs. The study aims to find out how the role of public relations at the Ministry of Communication and Information Technology in promoting content complaint service programs. This research uses concept of 4 roles of public relations according to Dozier & Broom, to find out public relations in carrying out the content complaint service program socialization. This research method is descriptive qualitative with a qualitative approach. Collecting data obtained through observation, in-depth interviews, and additional data obtained from documentation and literature studies. The results of this study are the public relations Ministry of Communication and Information Technology has implemented the 4 roles of public relations as the most dominant communication technician & communication facilitator, problem-solving facilitators and finally expert advisors according to the portion and authority in carrying out the socialization either directly or indirectly.