STRATEGI PUBLIC RELATIONS PT. INDOFOOD SUKSES MAKMUR TBK. DIVISI BOGASARI DALAM MEMPERTAHANKAN CITRA PERUSAHAAN MELALUI INSTAGRAM

Abstract

This study aims to determine the Public Relations Strategy of PT. Indofood Sukses Makmur Tbk. Bogasari Division in Maintaining Company Image Through Instagram. The problem in this research is how the Public Relations Strategy of PT. Indofood Sukses Makmur Tbk. Bogasari Division in Maintaining Company Image Through Instagram. Social media Instagram is used by PT. Indofood Sukses Makmur Tbk. The Bogasari Division serves as a means of conveying information related to information on the Instagram account @kreasibogasari. In this study, researchers used the Role of the Concept of Cyber Public Relations by Bob Julius Onggo with 6 stages, namely constant communication, fast response, global markets, interactive, two-way communication and economical. The research method used is a qualitative descriptive method and uses a post-positivism paradigm. The technique of collecting data was through semistructured interviews and non-participant observation. The researcher had interviewed 4 sources related to the research. The results of this study are in maintaining the corporate image, Public Relations PT. Indofood Sukses Makmur Tbk. The Bogasari Division has implemented a strategy by optimizing the role of Cyber Public Relations. Of the 6 stages of the role of the Cyber Public Relations concept used, Interactive is the most dominant because using social media Instagram can facilitate Public Relations in interacting with the public indefinitely. Through the Instagram account @kreasibogasari Public Relations PT. Indofood Sukses Makmur Tbk. The Bogasari Division always strives to foster good relations with the public and increase public trust by sharing information through interesting and creative content to maintain the company's imag.