PERAN DIVISI PENDIDIKAN DAN PELATIHAN SUMBER DAYA MANUSIA DALAM MENJALANKAN PERAN HUMAS PADA KEGIATAN INTERNAL PERUSAHAAN PADA PT. PELAYARAN NASIONAL INDONESIA (PERSERO)

Abstract

Research in this apprenticeship activity aims to determine the Activities in Pendidikan dan Pelatihan Sumber Daya Manusia at PT. Pelayaran Nasional Indonesia (Persero) in carrying out the role of Public Relations. Internships are also carried out to increase knowledge and work experience. Internships are carried out in the Division Pendidikan dan Pelatihan Sumber Daya Manusia at PT. Pelayaran Nasional Indonesia (Persero).

The model used is the Unified Evaluation Model (Noble & Watson 1999) as a Public Relations Audit. The role of the Education and Training Division is to improve the competence of both marine and ground employees of PT. PELNI (Persero) and support smooth operations both on board and at the Branch Office or Head Office.

The Input Stage is the first step to starting or designing activities by identifying the needs for Pendidikan dan pelatihan for employees through Training Need Analysis. The Output Stage Is the stage of strategic development and planning.. In the Impact Stage, at this stage, after going through the program planning stage and program implementation and knowing what needs employees must meet. In this stage, employees will get a lot of information and add insight and improve employee skills and improve employee work attitudes that are consistent with employees, so that employees can understand the mission and direction of the company's business. At the Effect Stage, this stage is the last stage, namely measuring the evaluation aspect. In internal activities at PT. Pelayaran Nasional Indonesia (Persero) by collecting post-roll reports. The advice from the author is It is better if the Division of Education and Training for Human Resources Provide information to training participants in a more integrated manner, so that participants get information more easily. Establish a news portal for Education and Training PT. Indonesian National Shipping