FUNGSI PUBLIC RELATIONS DINAS PEMUDA OLAHRAGA DAN PARIWISATA PEMERINTAH KABUPATEN CILACAP DALAM MEMPOPULERKAN AIR PANAS CIPARI

Abstract

This research discusses the Public Relations function of Youth and Tourism Department of Cilacap Regency Government to popularize the Cipari hot spring as tourist destination. The issue of this research problem is how the public relations function of the Department of Youth Sports and tourism Cilacap to popularize the Cipari hot spring. The concepts used in this research are PENCILS: publication, event, news, community involment, identity media, reports and social responsibility. The subject of this study is Marketing Division Head of tourism and creative economics, field coordinator and visitors. That is considered able to provide information.. The research object is the Public Relations strategy of the Department of Youth and Tourism of Cilacap Regency in the popularization of the Cipari hot spring. Data collection obtained through non-participant observation, semistructur interviews and literature studies. The results of this study describe that Public Relations activities conducted in an effort to popularize Cipari hot water apply the publication using Facebook, Instragram, application let's visit Cilacap and the Website. It also distributes brochures. While the event is being refreshed include a calender event and special event. For news many journalists who actively follow the activities. In popularizing Cipari hot spring, this department also involves communities related to tourism, suh as Hotel Association, Tourism Youth Community calls “Paguyuban Mas Mbak Duta Tourism”; Community Tourism Village and Tourism Conscious Group. For the media using the billboards and the signboard is still lacking and only at the junction of Cipari Hot spring entrance. Other activities include socialization to the travel bureau and schools. With the use of Cipari hot water, the local people can utilize the tourist visit by opening a stall.