PERANCANGAN ULANG VISUAL IDENTITY PADA RUMAH MAKAN DAPOER SHELGA

Abstract

This visual identity design aims to create a visual identity for Dapoer Shelga to get a new image in the field of Food & Beverages. In this case the creator made: "Visual Identity redesign at Dapoer Shelga Restaurant" To summarize all the vision and mission that exist in a Visual identity is a logo. This Logo will make Dapoer Shelga different from competitors engaged in the same field. In the design of the logo, the designer used the data collection techniques in the form of interviews to the owner Shelga Dapoer and brief that also delivered directly by the owner and entrepreneur Dapoer Shelga. In the brief it concerns many things that designers need in the logo designing process. The Brief is also a reference in determining what kind of logo is made so it deserves to be used as a new identity for Dapoer Shelga. As well as planning a creative concept and technical concept in the design process. The final result of a logo will be the designer to implement some collateral media, such as: letterhead, business card, etc. To emphasize that the logo deserves to be placed in many media.