STRATEGI PRODUSER DALAM MEMPERTAHANKAN EKSISTENSI PROGRAM ACARA 86 DI NET TV

Abstract

This study aims to see how the strategy producer in maintance the existence of 86 program. What kind of strategy that producer used in execution program from pre-production, to post production and what organization controls are used by 86 producer program. Data collection was obtained through observation, in dept interviews and documentation by researchers. Data is collectio n through literature study and documentation of the observation and documentation of the company. As the result is showed that the producer is use strategy according to the Pringle Starr theory and forming organization control was combination from many organization control. The conclusion of this research is the producer was used Pringle Starr strategy and of a Pringle Starr process form an organization control. Producer use strategy which was used in process of planning program, the production and program buying, program buying and evaluation of the program. From four stages, producer will establish an organization control, where in this research organization control was formed by the production from combine more than one organization control.