PERANCANGAN LOGO DARI USAHA MAKANAN “GEROBAK CEMIL” SEBAGAI BRAND IDENTITY

Abstract

Gerobak Cemil business is located in the North Peninggilan area, Ciledug, Tangerang City. This business is involved in food. One of the ways to survive in the increasingly advanced and rapidly growing market competition is to create a brand image / logo. For the current business, Gerobak Cemil does not have an identity that can explain the personality and vision and mission of the business sector due to a lack of visual media that displays the company's identity. Because of that, the designer wanted to design a logo for his Gerobak Cemil identity, so that his business identity could be recognized by the public as well. The works created have elements based on several theories. The end result of this design can create a good identity system so that it can create a strong visual character from Gerobak Cemil's efforts that can be distinguished from other business areas.