STRATEGI PUBLIC RELATIONS DALAM MEMBANGUN BRAND AWARENESS RESTORAN BARAPI MEAT & GRILL CABANG TANGERANG

Abstract

This research aims to find out the Public Relations Strategy in Building Brand Awareness Restaurant Barapi Meat & Grill Tangerang Branch. The formulation of this research problem is how is the Public Relations Strategy in Building Brand Awareness Restaurant Barapi Meat & Grill Tangerang Branch? I don't want The theory in this study is the concept of Integrated Marketing Communications (IMC). The methods used in this study are descriptive with a qualitative approach. The subject of the research is Key Informant and Informant related to Public Relations Strategy in Building Brand Awareness Restaurant Barapi Meat & Grill Tangerang Branch. Data collection obtained through observation and structured interviews with key informants and informants. The results showed that, Public Relations Strategy in Building Brand Awareness Restaurant Barapi Meat & Grill Tangerang Branch has reached the brand recognition stage by using the concept of promotional mix ( Marketing CommunicationsMix)which includes, Advertising, Sales Promotion, Personal Selling, Personal Sales, Public Relations, Direct,& Publicity. Customers are aware of and knowthe brand of barapi restaurant through advertising activities that contain interesting promos done by barapi meat & grill restaurants with social media used such as instagram, facebook, youtube and other social media, while print media such as Flyer, and mass media using Standing Banner, Giant Banner, and Poster.