PEMAKNAAN PEREMPUAN PEMIMPIN PADA PROGRAM TALKSHOW MATA NAJWA “PEREMPUAN PENENTU” DI METRO TV (Studi Resepsi Pada Anggota Solidaritas Perempuan Di Jakarta)

Abstract

This study aims to determine the extent to which the meaning of the Solidarity Organization of Women on women Leaders talkshow Mata Najwa "Women Determinants" on METRO TV. The research question posed is how the meaning of women leaders on the program Mata Najwa "Women Determinants" in METRO TV. The approach of this research is qualitative by using method of Reception Analysis. The theory used is Stuart Hall Analysis Theory (Encoding-Decoding) which has three categories namely Dominant, Negotiation, and Opposition. The Subject of Research is the Meaning of Women Leaders, Women's Solidarity Organizations who watch the Mata Najwa talk show program "Women Determinants" on METRO TV and the object of his research is the talk show program Mata Najwa "Woman Determinants". Data collection techniques used in-depth interviews with six informants. The results of research through the theory of Stuart Hall analysis shows that the discovery of different meanings in interpreting women leaders on the program Mata Najwa "Women's Determinants" talkshow on METRO TV. This meaning occurs because the selected informants have different backgrounds ranging from background, age of ethnic,sex and different positions. The conclusions of this research are six informants and six questions to get two dominant meaning, five meaning of negotiation and nine meaning of opposition about women leaders on talk show program Mata Najwa "Woman Determinants" in METRO TV, so in this study dominant meanings have dominated from the whole.