UPAYA HUBUNGAN MASYARAKAT KEMENTERIAN DESA, PEMBANGUNAN DAERAH TERTINGGAL DAN TRANSMIGRASI DALAM MENSOSIALISASIKAN APLIKASI SIPEMANDU DESA

Abstract

Sipemandu Desa application is a service system of public information request and problem complaints of the Ministry of Villages, Disadvantaged Regional Development and Transmigration. This application is intended to facilitate the community for making complaints. Therefore, the Public Relations of Ministry of Villages, Disadvantaged Regional Development and Transmigration is conducting socialization to provide information about Sipemandu Desa application. The purposes of this research are: 1) to find out how the Public Relations of Ministry of Villages, Disadvantaged Regional Development and Transmigration in socializing Sipemandu Desa application, 2) to find out how the Public Relations of Ministry of Villages, Disadvantaged Regional Development and Transmigration in handling community complaints through Sipemandu Desa application. This research uses post-positivism paradigm with qualitative approach and descriptive method. This research uses Two-Way Symmetrical Model by James E. Grunig and Public Relations Management Concept by Cutlip & Center. The result of the research shows that the Public Relations of Ministry of Villages, Disadvantaged Regional Development and Transmigration in socializing for Sipemandu Desa application are: 1) implementation of socialization is still not optimal because there are obstacles and limitations of communications, 2) socialization activities conducted by the Public Relations of Ministry of Villages, Disadvantaged Regional Development and Transmigration including internal and external parties, 3) The communication form is through a persuasive approach to provide understanding and usability of the Sipemandu Desa application, 4) the messages are using simple words as well as through infographics and leaflets. The efforts undertaken by the Public Relations of Ministry of Villages, Disadvantaged Regional Development and Transmigration in handling complaints through the Sipemandu Desa application are: 1) defining the problems, 2) planning and programming, , 3) action and communication and 4) evaluation.