PERANCANGAN EXPLAINER VIDEO PROGRAM STUDI DESAIN KOMUNIKASI VISUAL UNIVERSITAS BUDI LUHUR SEBAGAI MEDIA PROMOSI

Abstract

This final task report will explain how the explainer video can be used as a promotional media for the introduction of Study Program profile. Creation of this work is realized for the needs of promotion of Visual Communication Design Study Program Budi Luhur University. Creation of this work done based on the results of the initial research process is an interview with the head of Visual Communication Design Study Program and prospective college students. In addition to interviews, creators also perform observations to add the discourse of ideas or creation ideas. Creators in presenting visual communication messages using the ' soft selling ' promotional model. Meanwhile, for visual presentation is realized based on the concept of layout and animation. The other Video is designed to represent the introduction of the concentration (interest) of study in Visual Communication Design Program of Budi Luhur University.