STRATEGI HUBUNGAN MASYARAKAT PERUSAHAAN UMUM LEMBAGA PENYELENGGARA PELAYANAN NAVIGASI PENERBANGAN INDONESIA (PERUM LPPNPI) DALAM MEMPERKENALKAN LEMBAGA MELALUI PUBLIKASI WEBSITE airnavindonesia.co.id

Abstract

This study aims to determine the Public Relations Strategy of the Public Corporation of the Indonesian Aviation Navigation Service Provider (Perum LPPNPI) in Introducing the Institute Through the airnavindonesia.co.id Website Publication. The background of the researchers' curiosity is how the Public Relations Strategy of the Public Aviation Services Provider Institute of Indonesian Aviation Navigation (Perum LPPNPI) in Introducing Institutions. The model used is the Public Informations model. The paradigm used is the post-positivism paradigm using a qualitative approach. This research method is descriptive. The conclusion from the results of this study is the Public Relations Strategy of the Public Corporation of the Indonesian Aviation Navigation Service Provider in Introducing the Institute Through Publication Website airnavindonesia.co.id runs according to the Public Informations model. The Public Information model itself is one-way communication as telling not listening, which disseminates information not for promotion but to provide information needed by the public and is beneficial to the organization. Academic advice from this study is that researchers expect other researchers to perfect it again with different research methods and it is hoped that there will be new findings for students of the Faculty of Communication Sciences, especially the concentration of Public Relations in implementing or managing websites. Practical advice from this study is that researchers hope companies provide more website information, especially press releases, videos, and images are expected to be more interactive, so that the website as a fast online media in communication and information is really put to good use and the design of the design needs the development of the display so that more attractive to the public to accese company's website.