PEMAKNAAN KHALAYAK TERKAIT GAYA KOMUNIKASI MERRY RIANA PADA VLOG #INDONESIABUBAR DI YOUTUBE

Abstract

This research presents the meaning of audiences related to Merry Riana's communication style on vlogs in episode #IndonesiaBubar. This research method is qualitative using Stuart Hall Reception Analysis. The subjects and objects of this research were selected audiences through Merry Riana video footage on the #IndonesiaBubar vlog on Whatsapp. Data collection was obtained through in- depth interviews with eight speakers who watched the video #IndonesiaBubar on the Merry Riana vlog as an informant. Additional data were also obtained through the journal and previous research manuals. The results showed that the elements in Stuart Hall's theory produced different meanings in interpreting the Merry Riana #IndonesiaBubar communication style on Youtube, including the appropriateness of word choice and the way messages were conveyed. The resulting meanings are dominant, negotiations, and opposition meanings. Differences in meaning occur because of differences in the background and communication style of informants. The conclusions of this study are from eight informants and five questions get the results of forty dominant meanings, one meaning of negotiation, and one meaning of opposition. This means that the meaning in this study is dominated by the dominant meaning, where the informant communication style influences this research so that there are differences in the meaning of each informant.