PERANCANGAN LOGO SEBAGAI IDENTITAS VISUAL PERUSAHAAN CHERUBIM PRODUCTIONS JAKARTA PUSAT

Abstract

Cherubim Productions established since 2015, located on Jl. General Sudirman Kav. 32, Central Jakarta. The company is engaged in merchandise and souvenir services, for churches in Jakarta, but until now the company Cherubim Productions does not yet have a business logo as a visual identity. With the increasing number of these businesses, making the competition tighter so that many marketing strategies are undertaken to attract consumers and gain huge profits. One way to compete and survive in today's growing market is to create a brand image through the design of a good and strong logo, to be able to be recognized and remembered by a wide audience. The design of this logo will go through a process that corresponds to the theory of communication, especially the design of visual communication by way of interviews with Founder Cherubim Productions and look for references through books and also websites. Then proceed with drafting, rough sketching and digitization, which is then applied to several supporting media such as x banner, business cards, letterhead, envelopes, notes, and stamps.