Strategi Produser Program Selamat Sore Dalam Meningkatkan Jumlah Pendengar Pada Radio 104.2 Mstri Fm Jakarta

Abstract

This research is to find out how Selamat Sore Program Producer Strategy in Increasing Number of Listeners on MSTRI FM Radio? The purpose of this research is to find out the Producer Strategy of the Selamat Sore Program in Increasing the Number of Listeners on the MSTRI FM Radio. The Selamat Sore Program itself is a superior program on the MSTRI FM Radio with segmentation age 15 - 35 years. This radio is expected to be the best radio in Jakarta with the number of most listeners thru the Selamat Sore program and can help the MSTRI FM Radio to get more listeners, therefore the Producer Strategy is needed to make it happen by using Strategy Management Fred R David, researchers describe out the Producer Selamat Sore Program Producer Strategy in increasing the number of listeners.