Pengaruh Konten Channel Youtube Atta Halilintar Terhadap Gaya Berbicara Remaja Di Kelurahan Jurangmangu Timur Pondok Aren

Abstract

This thesis is a study of speaking Style show on Atta Halilintar Youtube Channel Content. The purpose of this study was to determine whather there is an effect of watching Atta Halilintar’s Youtube channel content on Teenage speaking style. Atta Halilintar is a Youtubers with the highest subscribers in Asia since 2014 with the number of subscribers reaching 20,1 M. Atta Halilintar is referred to as a King of Youtube number of videos shown, which is 674 videos. In addition, the appeal of the Atta Halilintar youtube channel lies in its unique or interesting use of speech and the fashion that is displayed. However, the number of youtubers in Indonesia has become a competition for the production of youtube channels to Youtube channels to continue to increase their creativity so that viwers do not switch to overseas Youtubers. This study uses the positivesm paradigm, quantitative approach, and uses an associative explanatory survey method in obtaining data. The technique of obtaining data was carried out by distributing questionnaires using a Likert scale measurement technique to adolescent in the East Jurangmangu Village, Pondok Aren with 100 respondent. With the numbers of statements of 22 items consisting of 12 item items for variable X and 10 items items for variable Y. Can be seen from the correlation value of 0.685. The correlation is at very strong level. The coefficient of determination is 0.469 which when presented becomes 46.9%. So it can be concluded that the variable influence Atta Halilintar Youtube Channel Content of Youth Speaking Style in East Jurang Mangu Village, Pondok Aren by 46.9% and the remaining 53.1% is another variable not examined. After conducting research, it can be proven that Ho is rejected and Ha is accepted, it can be seen from the significane value of 0,000 < 0.1, which means that there is a very strong influence between the Influence of Atta Halilintar Youtube Channel Content Between (Variable X) Against Youth Talking Style (Variable Y).