Interpretasi Khalayak Pada Peran Suami Dalam Program “Dunia Terbalik” Di Rajawali Citra Televisi Indonesia (Studi Analisis Resepsi Stuart Hall)

Abstract

The Dunia Terbalik raises the story of the husbands whom his wife abandoned to work abroad. Starting from the story of Akum, Aceng, Idoy and Dadang. They should educate children and take care of the household affairs that are usually the business of women. While his wife must support the family. Why the role of the husband and why the Program Dunia Terbalik.because in this program there are shows that show the reversal of the role in which the role of the husband works to take care of children and take care of household affairs, but the wife who is the backbone of the family, the role of wife is no longer as a companion of the husband but work for the family. The purpose of this study to determine the interpretation of the audience about the role of husband in the program Dunia Terbalik in RCTI. This research uses constructivist paradigm which is descriptive qualitative, with the Stuart Hall reception analysis method by collecting data which is done through Structured interviews with 5 selected informants with different backgrounds and book references that discuss communication science,television programs, reception analysis and Stuart Hall's theory of Encoding-Decoding theory as a process of audiences consuming and producing meaning. Based on the results of the study found that the interpretation of the audience based on Stuart Hall's theory, from the five informants emerged the meaning of negotiation and opposition where the audience had a new meaning which they conveyed in their answers. The dominant meaning occurs when the informant acknowledges the similarity between media discourse with cultural practices in society today it is realized by the public because of economic factors.The conclusion of this study is the social context, especially background, age and environment.Because every informant has their own point of view in interpreting the role of the husband in Dunia Terbalik program at RCTI.