GARUDA INDONESIA TRAVEL FAIR (GATF) SEBAGAI SALAH SATU IMPLEMENTASI PROGRAM PUBLIC RELATIONS PT. GARUDA INDONESIA (PERSERO) TBK DALAM MENGEMBANGKAN PARIWISATA NASIONAL

Abstract

Special Event is one of the activities which is held by the company to promote the product in the form of goods or services. As a promotional activity, information about the implementation of the event must be given clearly and correctly to the public. In the company, the parties who responsible for the dissemination of information to the public is Public Relations. This study discusses the special event Garuda Indonesia Travel Fair (GATF) which is the national tourism promotion activities organized by PT. Garuda Indonesia in cooperation with the government. The research problems are how the Public Relations to implement and developing a national tourism program through special Garuda Indonesia Travel Fair (GATF). The purpose of this study is to find out how the Public Relations to implement and developing a national tourism’s program through special Garuda Indonesia Travel Fair (GATF). The theory used in this research is the theory of PENCILS with a focus on the implementation of publications, news, events and inform or image. The method used in this research is qualitative research and the subject of this research is the implementation of Public Relation in developing a national tourism’s program through special event Garuda Indonesia Travel Fair (GATF). Dat a were obtained through interviews with key informants and informant, non-participant observation and literature study and documentation. The results obtained from researchers showed that implementation who did by Public Relations about developing a national tourism’s program through special event Garuda Indonesia Travel Fair (GATF) can be held very well according to the plan. As a special event, Garuda Indonesia can be means of tourism promotion that is known to the public who responded or give a positive feedback. Theoretical advice to researchers is the development aspects of the implementation of Public Relations work can be propagated through the literature of science communication so as to make it easy for other researchers to obtain a reference. While the practical advice is PT. Garuda Indonesia can enter into an agreement with state-owned and private companies to increase tourism in Indonesia, especially in the eastern part of Indonesia.