RUANG LINGKUP TUGAS PUBLIC RELATIONS DALAM PRODUKSI EVENT “YOUNGPRENEUR”

Abstract

This final project aims to determine the scope of Public Relations (PR) duties in organizing an event. It is become a work program which is to show how a Public Relations develops stages to execute an event held in University Budi Luhur with success. The creation of this work is the application of the pencils 7 concept as Public Relations scope by Philip Kotler. The data obtained in the process of this work is through surveys and observations. The implementation of tasks and Public Relations scope focus on the management of events starting from the preparation, implementation and evaluation. "Youngpreneur" event was a semina1r titled talk show and aimed to the young generation of Indonesia. The Message conveyed in this work is to provide insight into entrepreneurship through business startup and motivation to the young generation of Indonesia for startup in the field of entrepreneurship.