Strategi Produser Dalam Meningkatkan Jumlah Pendengar Program “Selimut” Di Radio Mersi 93.90 Fm

Abstract

This study aims to determine the strategy of producer Mersi Fm in increasing the number of listeners to the "Selimut" program on Mersi Radio 93.90 Fm. This study uses the strategy concept of Peter Pringle. The research method uses a qualitative descriptive approach with the post-positivism paradigm. His research subject was a producer on the Selimut program. Data collection through in-depth interviews and observations made to key informants and key informants. The results of this study indicate that in terms of improving the Selimut listener program that producers are doing is implementing Peter Pringle's concept of strategy, which consists of planning by Selimut Producers play an important role in doing new creative and innovative content in strengthening content on the Selimut program. presents themes, topics, song selection according to Mersi Fm radio segmentation. The Production and Purchasing Program is carried out by producers by arranging division of tasks and directing teams and broadcasters. Program Execution The producer runs what has been planned according to the specified hour format. Monitoring and Evaluation The producer program oversees broadcasters when broadcasts take place. Evaluation stage Producers hold production meetings with teams and broadcasters to see what obstacles must be evaluated so that the same problem does not occur again. The conclusion of this study is that producers are disciplined and consistent in implementing the four strategic concepts referenced in the program and structured.