Strategi Kreatif Produser Dalam Meningkatkan Kualitas Program I’m Possible Di Metro Tv

Abstract

This research is about the producer strategy in improving the quality of the I’M Possible program on Metro TV. This research uses peter pringle’s strategic Concept and conducts interviews and observations. Peter pringle program strategy concept, which consists of purchase, program production dan purchase, program execution, program monitoring and evaluation. The planning carried out by producer I’M Possible must be in line with the goals and vision of the mission in Metro TV. Namely the slogan of knowledge to elevate (increase knowledge) for the community. In this planning the producer play an important role in thinking about ideas and content that will be implemented for filming. The production and purchase of for filming. The production and purchase of programs by the producer by arranging the I’M Possible team and program to produce their own. The execution stage. The supervision is carried out when filming tapping and evaluating to avoid any errors after tapping is complete and evaluating to make it even better.