STRATEGI HUMAS KEMENTERIAN PENDIDIKAN DAN KEBUDAYAAN DALAM MENYOSIALISASIKAN PROGRAM INDONESIA PINTAR MELALUI KARTU INDONESIA PINTAR

Abstract

The background of this research is the bottleneck in Indonesia Pintar equalization program to the public. This study aims to determine how the public relations strategy of the Ministry of Education and Culture in socializing Indonesia Pintar Program through Indonesia Smart Card. The research question posed is how the public relations strategy of the Ministry of Education and Culture in socializing Indonesia Pintar Program through Indonesia Smart Card. The theory used in this research is the theory of Strategic Public Relations. This research method is descriptive qualitative study. Subject and object of this research is Public Relations Ministry of Education and Culture and Public Relations Strategy Ministry of Education and Culture in socializing Indonesia Pintar Program through Indonesia Smart Card. The data collection was obtained through primary data, ie in-depth interviews and observation, secondary data from the literature and documentation. The results showed that the public relations team Ministry of Education and Culture performs the function of Public Relations strategy in socializing Indonesia Pintar Program through Indonesia Smart Card. Strategic Public Relations conducted by the public relations Ministry of Education and Culture is by using the tools of PR, namely pencils (Publicity, Events, News, Community Involvement, Inform or Image, Lobbying and Negotiation, Social Responsibility). They apply all the tools to socialize Indonesia Smart Card, they do publicity through print, online and electronic. The Ministry of Education and Culture also organized events to socialize Idonesia Smart Program. Of the strategy undertaken by the team, the agency succeeded in socializing Indonesia Pintar program, as evidenced by the increasing and growing people who know about the program and make the children - children can continue their education and stay in school.