PENGARUH INSTAGRAM SEBAGAI MEDIA PROMOSI MUSEUM OF JAKARTA (MOJA) TERHADAP MINAT BERKUNJUNG

(Survei Pada Followers Instagram MoJa Art & Space)

Abstract

Nowadays indoor tourism is favored by young people, because indoor tourism has an interesting photo spot and gives a beautiful impression in a photo or video. It can be uploaded on social media commonly called Instagram.  One of the indoor tourism places in Jakarta is the Museum of Jakarta or MoJa Art & Space.  Museum is one type of tourist place that can be relied upon to be chosen as a tourist place.  With a museum tour, besides enjoying the art contained in the museum, audiences can also add interesting photos or videos to social media, one of them is Instagram.  The theory used in this research is AIDA Theory with associative quantitative research methods by using surveys and distributed to 100 samples with MoJa Art & Space followers as respondents.  The results of this study indicate the influence of Instagram as a promotional media for the Museum of Jakarta towards endless interests of 0.797.