Peran Hubungan Masyarakat Kementerian Pendidikan Dan Kebudayaan Republik Indonesia Dalam Diseminasi Informasi Melalui Media Sosial Facebook

Abstract

In the era of Public Information Openness, Public Agencies must provide information openly about their actions and policies. It is also in accordance with the principle of implementing good governance in a government agency. So, the role of the Ministry of Education and Culture Public Relations in disseminating information to the public is very important. Through social media Facebook Public Relations Ministry of Education and Culture can reach wider public and there are two-way communication that is able to support the achievement of mutual understanding between the Ministry of Education and Culture and the public. This study uses a qualitative approach, using qualitative descriptive research methods. In this study using the Concept of the Role of Public Relations by Dozier and Broom, and the Two Way Symmetrical Model by James E. Grunig. Data collection techniques in this study were in-depth interviews, non-participant observations and, documentation with several speakers, library studies, and other data sources. The results of this study indicate that the Public Relations Ministry of Education and Culture in disseminating information to the public through social media Facebook has carried out its role well. The Public Relations Ministry of Education and Culture seeks to always listen and respond to responses given by the public through balanced two-way communication in order to create mutual understanding between the Ministry of Education and Culture and the public. So, the application of Good Governance in the era of Public Information Openness can be applied well.