Strategi Marketing Public Relations Program Baca Tulis Sempoa Indonesia Pratama Bintaro Sektor 9 Dalam Membangun Brand Awareness

Abstract

This research aims to find out how the Marketing Public Relations Strategy of Pratama Bintaro's Indonesian Abacus Writing Reading Sector 9 in Building Brand Awareness ?. The research problem proposed is how the Marketing Public Relations Strategy of Pratama Bintaro's Indonesian Abacus Writing Reading Sector 9 in Building Brand Awareness? The research method used is descriptive qualitative. The research subject was SIP's Reading Writing marketing public relations. The object of this research is the strategy of SIP Write Reading marketing public relations. Data collection was obtained through interviews and observations made at marketing public relations and consumer SIP Write Reading who became informants. The results of the study showed that what is used by SIP Write Reading public relations is the strategy of Pull, Push and Pass from Thomas L. Harris. Pull Strategy, namely by maximizing SIP Write Read promotion activities through an Instagram account. and provide information - information about the advantages - advantages of SIP Write Read to attract prospective consumers. Push Strategy is to provide price discounts and free registration and free trial for 4 times for prospective customers who will become SIP Write Read customers and maximize in publishing content for SIP Writing Read in the form of content that attracts and utilizes character icons from SIP Reads. The Pass Strategy is by holding events in malls and holding competitions and holding graduations for students who have completed the Literacy program. To influence prospective SIP Read Readers. Practical advice for SIP Write Reading is as good as SIP's Write Reading in collaboration with schools around Bintaro Jaya. To build Brand Awareness in the eyes of the community.