Strategi Hubungan Masyarakat PT Kereta Api Pariwisata Dalam Mempromosikan Hotel Rail Transite Suite Gambir

Abstract

The phenomenon that was raised in this study was how the public relations strategy was carried out in carrying the promotion of the Gambir Rail Transit Suite Hotel. This phenomenon was raised as the hotel business competition is increasing,in Indonesia, so that to see how the public relations strategy in promoting the Trans Suite Gambir Rail hotel. The purpose of this study is as follows to find out the public relations strategy(public relations) in promoting the Gambir Hotel Rail Transit Suite. The benefits of research are theoretical, expected to increase understanding of public relations strategies in conducting promotional activities, and practically provide constructive input or input regarding the public relations strategy of PT. Tourism Train in promoting the Gambir Hotel Rail Transit Suite.          The research method used is descriptive research with a qualitative approach, with indepth interview data collection and relevant image documentation. Research results using theory PENCILS this illustrates some of the strategies carried out by the public relations hotel Trans Suite Gambir Rail namely, Promotion strategy carried out by Public Relations for RTS Hotels, still not maximal, this is due to the limited space of movement under the control of PT. Tourism Train, social media content such as Instagram and YouTube, are still not actively updated. The PENCILS strategy, has not been implemented as a whole, because it only carries out publications,News, Inform to Image.