Strategi Public Relations PT. Hiba Utama Dalam Meningkatkan Pelanggan

Abstract

             This study aims to determine the Public Relations of PT. HIBA UTAMA in Increasing Customers. Formulation of the problem of this study is how the Public Relations Strategy of PT. HIBA MAIN in Increasing Customers? The researcher used the PR public relations mix concept from Thomas L. Harris. Using a qualitative approach. The Research Subject is Public Relations, Subjects consist of Key informants and informants. The object of his research is PT. HIBA UTAMA's Public Relations Strategy in Increasing Customers through non-participant observation, in-depth interviews and obtaining data from literature and qualitative studies. The research time was approximately 6 months. The results of the research obtained resulted in the Public Relations Strategy of PT. HIBA UTAMA in Increasing Customers who request the Public Relations Department to successfully allocate activities to Increase Customers by using the PENCILS mix namely Publication (disseminating information through online media and websites), Events (holding a futures event), News (making articles and press press) Community involvement (cooperating with the community), information / images (company introductions that are inherent in the community), lobbying and negotiation (establishing lobbying and negotiation with the government and other companies), and social responsibility (organizing social-purpose events)