Strategi Marketing Public Relations Dalam Meningkatkan Jumlah Pelanggan Pada Meet Up Point Cafe & Resto, Ciledug

Abstract

        This research aims to reveal the Public Relations Marketing Strategies Of Meet Up Point Café & Resto to Increase the Number Of Customers. The Problem of the study is how is the strategy of Meet Up Point Café & Resto uses to Increases their of customers? The researches used a theory of Three Ways Strategies by Thomas L. Harris. The subject of this research was Public Relations Marketing, which consisted of a key informan and an informan while the object of this research was the Public Relations Marketing strategy used of Meet Up Point Café and Resto. The data were collected through nonparticipant observations, semi-structured interviews, literatures, and documentations of research object. The results of this descriptive qualitative study were that Meet Up Point Café and Resto used Public Relations Marketing Strategies that focused on Marketing division, Three-way strategies. The Strategies had been proven to increase the number of customers, they were push,pull and pass strategies. Push Strategy publications through social media, Pull Strategy was done by helding some events, such as;live music,watching football together and publications through instagram,twitter, and facebook and Pass Strategy was done by giving clarity to orphans and cooperate with Bank BRI in conducting “Panen Hadiah Simpedes”.