IMPLEMENTASI PROGRAM KEMITRAAN PADA PT. ANGKASA PURA II DALAM UPAYA MEMPERTAHANKAN CITRA PERUSAHAAN

Abstract

This Thesis background is a discussion about Implementation of Partnership Program PT Angkasa Pura II to Maintain Corporate’s Image. This research aims to find out Implementation of Partnership Program PT Angkasa Pura II to Maintain Corporate’s Image. The theory used in his research is the concept of Implementation, Where the concept of this implementation explain right how have program program activities partnership. Paradigm is used Post-positivism. Data collection obtained through observation and in-depth interviews and acquired through study literature available from a source like the documents, book, and others. Informans obtained based on purposive sampling namely by choose informants having attachment with the theme research and compare the results of interviews with the situation environment, and secondary data from the literature, corporate’s data, and corporate’s documentary. The research are key informan and informan which have responsibility with corporate social responsibility programs and the research object is PT Angkasa Pura II Corporate Social Responsibility activities. The research will show that Implementation of Partnership Program PT Angkasa Pura II to Maintain Corporate’s Image well received by the community and can also maintain the image of company gives positive impact to PT Angkasa Pura II image. The conclusion of this research is to maintain PT Angkasa Pura II positive image, they use corporate social responsibility activities, use Corporate Social Rsponsibility activities gives benefit for society and has positive effect for corporate image. The advice be improved by making a new program.