Pengaruh Brand Image @Gopayindonesia Terhadap Tingkat Kepercayaan Pelanggan

Abstract

The title of this study is The Influence of Brand Image on Social Media @Gopayindonesia's
Instagram Account Against Customer Trust Level (Survey on Instagram @gopayindonesia's
Instagram Accounts). The formulation of this research is whether the influence of Gopay's brand
image on customer trust. where the image of the company becomes a defense of its reputation to
get support for the community and attract the attention of prospective customers. in this case,
public relations has a role in maintaining the company's brand image, which if the image of the
brand itself is going down or not competent, can affect customer when choosing a brand. If there
were opinions given by customers through social media accounts, where opinions can be seen by
other customers, it will took risks by affecting the opinions of other customers as well.