Strategi Produser Program Musikamu Di Mnc Music Channel

(Studi Kasus Program Musikamu di TV Satelit Indovision di MNC Music Channel)

Abstract

The intense competition in the television industry to provide good programs to attract audience interest can spur organizers to pay more attention to the stability and quality of the programs they make. Creating interesting ideas or concepts, in order to attract interest from the audience. The producer has a very important role in the program he holds, because the producer is responsible for all the production processes and prepares all interesting ideas to be used as concepts in the program he holds. This study aims to find out the producer strategy in the Musikamu program in increasing audience interest, the question in this study is how the strategy of your music program producer in increasing audience interest? This study uses the SOP (Standard Operational Procedure) Theory of Gerald Millerson with constructivist paradigm. The method in this study uses qualitative research methods. The results of this study cover 3 aspects of the stages, namely: preproduction where the producer in his work is assisted by solid team work to create creative ideas in the process of making your Musikamu program. from, the production consists of Take and Give, which provides interesting things from the results of the concepts made by the team, then invites new and emerging artists in the Indonesian Music industry and post-production consists of gathering all the production teams to evaluating any obstacles that occur in the field or when the production process of this program takes place for the smooth running of your Music program in the future and the information obtained to increase the interest of the audience.