Strategi Public Relations Vanantara Communications Dalam Mengampanyekan One Island One Voice Tahun 2018 Di Bali

Abstract

The background of this thesis discusses how Vanantara Communications Public Relations Strategy in Campaigning One Island One Voice in 2018 in Bali. The theory used in this study is the theory of persuasion according to Heath Robert and the four step public relations process model of Cutlip, Center & Broom: Defining Problems, Planning and Programming, Taking Action and Communicating, Evaluating the Program. This study aims to determine Vanantara Communications' Public Relations strategy in campaigning for One Island One Voice in 2018 in Bali. This study uses a descriptive qualitative approach with data collection techniques in the form of in-depth interviews, documentation, and literature studies. The results showed that Vanantara Communications' public relations campaign in One Island One Voice in 2018 carried out the stages in the four step public relations model, namely defining problems, Vanantara Communications conducted simple research to find solutions to the problems of the One Island One Voice campaign, the second is planning and programming, Vanantara Communications approaches the media, conducts media tours, holds press conferences twice and approaches the central government. the third is taking action and communicating, hearing goals or expectations from clients, holding hearing sessions with the central government, socializing to the public through One Island One Voice Instagram social media. The last is evaluating the program, the obstacles experienced are only technical, namely the difficulty of adjusting the schedule between One Island One Voice and the central government to conduct hearings.