Strategi Public Relations Omnikopi Dalam Membangun Brand Awareness

Abstract

This study aims to find out how is the Public Relations strategy of Omnikopi in building Brand awareness. This is a descriptive-qualitative method research. The paradigm used in this research is post-positivism. All this research shows that the application of the concept of CBBE run by omnikopi in building Brand awareness on the stage an introduction is to use strategy mouth-to-mouth and also use social media. During the preparatory phase of the understanding of the related do updates in social media on a regular basis. At the step judgement Omnikopi do Communication with customers more so can make attachment emotionally. Then on the application of the Public Relations strategy planning theory at the research stage and listening to Omnikopi share the assessment questionnaire with consumers. Furthermore, the decision-making stage and implementation of activities follow the event, and the last stage is branch evaluation every 1 month. The conclusion in this research is that the stages carried out by Omnikopi have had a positive impact, judging by the number of regular customers who have recommended Omnikopi. In the process there are still many things that Omnikopi has to do such as creating his own event and creating more media platforms to be able to build his Brand Awareness deeper in the community.