Perancangan Strategi Digital Campaign “Pigijo” Untuk Meningkatkan Brand Awareness

Abstract

The development of travel agents with tour and travel services are increasingly in demand especially among young or milenials. In this digital era, many people want to do their vacation by looking for a travel agent that fits their budget and has other interesting tour packages online through social media or websites available. Online purchases and bookings are highly convenient, practical and fast in conducting transactions. With this trend changing, the Indonesian tourism industry has a great opportunity to grow. Look at the lifestyle of the day’s young children who make traveling an obligation in his life. One of the travel agents that have just appeared or are raising the prestige of the community is Pigijo. Pigijo is a travel planner platform that will make it easier for travellers to plan their trip plans freely. As a newcomer travel agent, creators want to raise good brand awareness by creating a concept of creative ideas for digital campaigns. Therefore, the creators made a creative and engaging digital campaign design strategy that could compete with other similar travel agencies. With the combination of Integrated Marketing Communication concept, the creators aim to introduce Pigijo travel Planner.