Perancangan Ulang Kemasan “Kacang Rencol Ibu Anis Sebagai Pembentukan Brand Equity”

Abstract

Packaging is the activity of designing and producing a container or wrap for a product. The packaging is currently realized by the manufacturer, not only have the function of protecting and wrapping of the product but can be a media promotion of a brand business. One of them is Rencol Nuts business, Mrs. Anis. Rencol Peanut Business Mrs. Anis is a home-based business with processed peanuts, and is processed into snacks. This product was only built in 2013 by a housewife named Mrs Anis. In the packaging of Rencol Nuts, the designer Mrs. Anis sees the absence of a product image, so the product does not have a distinctive characteristic. The innovation of Mrs. Anis Kacang Rencol packaging is one of the keys to attract consumers in increasing product sales. The purpose of this packaging itself as well as packaging, will be used as a promotional media so that the results of the packaging made will be more useful.