Strategi Rebranding Pada Perusahaan Kotak Imaji Media Melalui Media Sosial

Abstract

The demand for wedding documentation services is continuously increasing. New wedding documentation services providers emerged and making the competition more challenging. Kotak Imaji is a wedding documentation services provider that established in 2014. During 2018, the company performance plumpeting. The company cannot compete with new competitors that offer the same services with relatively lower pricing. Upon that situation, creator creates a Rebranding Strategy for Kotak Imaji utilizing Social Media as the Rebranding Platform. Creator utilizes qualitative-descriptive approach to describe the company situation and the solutions created, and data were collected through direct interview, observation, and analyzing existing secondary data. The study objective is to formulate strategy for Kotak Imaji to established trust and recreate the image of the brand from a middle classs-segment to high class segment services provider. Ultimately, the strategy will be implemented to support the company to compete in the market.