Perancangan Ulang Logo Kafe Teye Coffee Villa Mutiara Serpong

Abstract

Logo is one of the main things that is seen and used as a basis in shaping the image of a company. Teye Coffee is a café that provides several types of Indonesian coffee such as Papuan Coffee, Toraja Coffee, Aceh Gayo Coffee, etc. Previously, Teye Coffee was a café that provides a variety of beverage products and already has a visual identity in the form of a logo, but now Teye Coffe is more focused on a number of Indonesian coffees and currently existing logos do not represent the company so there is no power to give a characteristic of the products offered. With the existing problems, it is necessary to redesign Teye Coffee's visual identity. Data is obtained through observation, interviews, and literature studies. The results of this study are data about the Teye Coffee cafe and the problem. The data and analysis produced can help in the process of designing Teye Coffee's visual identity that has distinctive characteristics, character and represents the company to dissect from a similar place of business. The results of the design are in the form of a redesign of the logo that can represent the specialty of the Teye Coffee cafe.