Perancangan Logo ”Shirtgluck” Untuk Meningkatkan Brand Equity

Abstract

hirtgluck is a business venture founded by Ryan Melany, engaged in fashion/clothes-casual setting located on JL. Cipadu Miri. One way to compete with healthy and maintain business shirtgluck is a way of creating brand images/logos. For the current venture Shirtgluck owned by Ryan Melany does not yet have an identity that can explain the vision and mission, the quality and the results of the product sold. Because of the lack of visual media that displays the identity of the company. Thus, the author would like to design a visual identity (logos) for Shirtgluck, so that the identity of the business can be recognized by the audience as well. Works that are created have the elements of several theories. The end result of this logo design can create a good identity system so that it is able to create a visual representation of the character Shirtgluck effort and can be distinguished from other businesses.